Privacy Policy

We collect the minimum needed to run Loafed. Right now, that mainly means your email address if you choose to join the waitlist on this website. When the app is in your hands, it will also include:

• Cat photos. The photos you choose to take or upload to Loafed.
• Results. The scores and commentary generated from those photos across our four criteria (Tuck Level, Loaf Shape, Loaf Posture and Tail Tuck), where results are saved or displayed.
• Account information. Where applicable, basic details needed to create and sign in to an account, such as an email address and authentication records.
• Technical information. Basic device, browser and usage details needed to operate, secure and improve Loafed.
• What you send us. Anything you choose to submit through the website or app, such as an email address for updates or a message to our team.

Nothing here is collected automatically from a visit to this marketing website beyond ordinary, minimal technical records. If a feature that needs more information isn’t built yet, we don’t collect for it.

We use information to do the job you’d expect of a loaf-scoring app:

• Provide the Loafed scoring experience.
• Process and analyse the cat photos you submit.
• Save or display your results where applicable.
• Operate, maintain and improve Loafed.
• Prevent abuse, misuse and security issues.
• Send updates to people who have specifically asked for them.

We don’t use your information to build advertising profiles about you, and we don’t send your details to third parties for their own marketing.

Your cat, your photos. Uploading a photo to Loafed does not transfer ownership of that photo to us, and you keep the rights you already have in it.

To deliver the service we do need your permission to store, process and show the photo: for example so it can be analysed, so your score can be produced, and so you can see or share the result. That permission is limited to running Loafed for you; it isn’t a transfer of ownership.

Loafed does not use the photos you submit to train AI or machine-learning models. Your photos are used to produce your score and to operate the service.

Want a photo gone? Delete it in the app where that’s available, or contact us and we’ll remove it for you.

Loafed relies on a small number of trusted third-party providers for the plumbing that keeps it running: things like hosting, authentication, database and storage services, image processing, analytics, and other infrastructure needed to operate the service.

These providers handle information on our behalf and are expected to use it only to deliver what we asked for. We don’t list individual provider names here because the mix can change as the app is built; ask us and we’ll tell you who is involved.

We keep information only for as long as we reasonably need it: to provide and operate Loafed, to keep the service secure, to resolve disputes, and to meet legal obligations that apply to us.

How long that is depends on what the information is and why we hold it. Waitlist emails stay with us until the app launches or you ask us to remove them. If you stop using Loafed and ask us to delete your information, we’ll do that, except where we’re genuinely required to keep a record.

We take reasonable technical and organisational steps to protect information, things like access controls, secure connections, and keeping access limited to the people and systems that need it.

That said, no service carried over the internet can promise absolute security. We work to keep your information safe, and we ask you to do your part by keeping your sign-in details to yourself.

Loafed is not aimed at children, and we don’t knowingly seek to collect personal information from children where parental or guardian consent would legally be required.

If you believe a child has given us personal information, contact us and we’ll investigate and delete it where appropriate.

You’re in control of your own information. You can:

• Stop the emails. Every update we send includes a way to unsubscribe, and you can simply ask us to remove your address.
• Ask what we hold. Request a copy of the personal information we have about you.
• Fix it or delete it. Ask us to correct inaccurate information, or to delete it altogether.
• Say no. Where we rely on your consent, you can withdraw it at any time.

Where privacy laws in your region give you extra rights (such as objecting to certain processing or asking for your data in a portable form), we’ll handle requests as those laws require. We may need to confirm it’s really you before we act, and we’ll always explain what we’re doing.

If Loafed changes and this policy needs to change with it, we’ll update this page and revise the “Last updated” date above. If a change materially affects how we handle your information, we’ll let people know more directly: in the app, or by email where we already have your address.

Questions, requests, or a loaf you think deserves a second look? Contact us at privacy@loafed.app and we’ll get back to you.